THE IDENTITY OF A MAGAZINE SHOULD REFLECT THE PERSONALITY

0 MAPS OF MEMORY TRAUMA IDENTITY AND EXILE IN
15 BOSNIAN ISLAM SINCE 1990 CULTURAL IDENTITY OR POLITICAL
17 AN ALTERNATIVE CONSTRUCTION OF IDENTITY AMERICAN COMMUNICATION JOURNAL

18 CONTEXTUAL READINGS OF EXODUS IN AFRICA NEGOTIATING IDENTITY
20 CASSIE NOBLE HIST 940 CRISIS OF IDENTITY OBLITERATION
23 CURRICULUM VITAE IIDENTITY SURNAME MINANI NAMES

The identity of a magazine should reflect the personality of its institution, and identity arises out of consistent and recogni

The identity of a magazine should reflect the personality of its institution, and identity arises out of consistent and recognizable structure. Magazines with problems often have structural difficulty. Rachel compares the structure of a magazine to the framework of a house – "Your readers want, intuitively, to understand the floor plan of your magazine."


Common structural elements include columns (e.g., president, editor), departments, TOC, back-page, covers, features, class notes (with alumni profiles, alumni news, etc.). Structural elements need a strong graphic identity so that they are recognizable from issue to issue, visually distinct from one another, present in the TOC, and arranged to facilitate pacing and interest.


Rachel believes that departments are underrated and offer a great way for editors to sort many types of stories into their proper places. She advocates limiting departments to two pages at most; otherwise, they start to look like features. Limit typefaces outside the feature well to one or two, use a consistent approach to headlines, be strict about length, and be sure that your departments are designed to be recognizable from issue to issue. And again -- be strict about length. Your readers want this discipline and deserve it. Cut to fit.


Think in terms of spreads for maximum impact and provide multiple points of access to lure your readers. Take advantage of research on eye movement. The top-right hand corner of any spread is the sweet spot. Readers will read images, typography, and design from left to right, big to small, heavy to light, color to black and white. Photos grab readers more than illustrations, especially photos with people. Readers focus on eyes in a photo. Pay attention to readers who flip through pages quickly; don't bury pull quotes and other strong visual elements near the fold where these readers may miss them. Headlines, pull quotes, and captions are all that some readers will see, so pay close attention to them.


Don’t underestimate the importance of the TOC. It should be visually stimulating and present a clear, accurate roadmap of the magazine. If readers get lost, they will lose trust.


The news digest tends to be the worst section of many magazines. Items should be short, writing lively, headlines excellent, images well-cropped and interesting. Ledes should sparkle. Don't reprint press releases.


Surprise your readers within the overall framework of consistency. Add unexpected elements such as stand-alone photo spreads, cartoon illustrations, quick Q&As, archival images, and whimsical pieces.


Don't waste the last page. End on a strong note.


35 Nikola Janović Rastko Močnik Three Nexal Registers Identity
36 EMPOWERMENT THE INTERSECTION OF IDENTITY AND POWER IN
52 MINISTERS PRESBYTERS AND DEACONS SIGNALLING VOCATION CLARIFYING IDENTITY


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