27 APRIL 2008 NOTE TO EDITORS HOTEL SECTOR

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Tourism Sector Performance For April 2008

27 April 2008

Note to Editors

Hotel sector performance by hotel tiers

With effect from April 2008, the Singapore Tourism Board (STB) will include hotel tiers in the reporting of the performance of the hotel sector in Singapore.

The monthly, half-yearly and annual STB Tourism Factsheets will now include figures on the Average Occupancy Rate (AOR), Average Room Rate (ARR), and Revenue Per Available Room (Revpar) for each hotel tier. The factsheets will also continue to provide overall monthly hotel statistics in each of the abovementioned areas as well as key statistics on total visitor arrivals and information on the performance of Singapore’s top-15 visitor-generating markets.

The tiering system aims to provide hoteliers, investors and other tourism-related stakeholders with more information on the performance of each hotel tier so as to facilitate their business and investment decisions.

The incorporation of hotel tiers in the performance reports is in line with the STB’s ongoing efforts to encourage the development of a range of accommodation options that cater to different market segments.

Hotels are grouped into tiers based on a combination of factors such as average room rates, location and product characteristics. The hotel tiers and the grouping will be reviewed on an annual basis to reflect industry trends and developments in the hospitality sector during the preceding year.

Four tiers have been identified for the hotel sector in Singapore based on hotel sector performance in 2007.

Luxury - Includes hotels in the luxury segment and are predominantly in prime locations and/or in historical buildings

Upscale - Includes hotels in the upscale segment and are generally in prime locations or hotels with boutique positioning in prime or distinctive locations

Mid-Tier - Includes hotels in the mid-tier segment and are primarily located in prime commercial zones or immediately outlying areas

Economy - Includes hotels in the budget segment and are generally located in outlying areas

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27 May 2008

FACT SHEET

TOURISM SECTOR PERFORMANCE FOR APRIL 2008

This monthly fact sheet provides a summary of the key statistics on total visitor arrivals and information on the performance of Singapore’s top-15 visitor-generating markets. All comparisons made in this fact sheet are year-on-year comparisons with 2007.

KEY INFORMATION

In April 2008, Singapore welcomed 826,000 visitors, representing a growth of 0.8% as compared to the same month a year ago. This was a new record for visitor arrivals for the month of April. Visitor days were estimated to reach 3.3 million days, an increase of 9.9% in comparison with April 2007.

Indonesia (131,000), P R China (107,000), Australia (63,000), India (63,000) and Malaysia (53,000) were Singapore’s top five visitor-generating markets. These markets accounted for 51% of total visitor arrivals for the month.

Singapore gazetted hotels were estimated to reap S$186 million in room revenue, representing a growth of 30.1% versus April 2007.

The Average Room Rate (ARR) in April 2008 was estimated to be S$254, representing an increase of 32.5% over April 2007. The Average Occupancy Rate (AOR) for hotels was estimated to reach 84% in April 2008, posting a 1.0 percentage point decrease over April 2007. Revenue Per Available Room (Revpar) grew by 30.9% to reach S$212 for April 2008.

The fact sheet is also available at the STB website at http://app.stb.gov.sg/asp/new/new02a.asp?id=3

FACT SHEET: TOURISM PERFORMANCE FOR APRIL 2008

VISITOR ARRIVALS

Visitor arrivals to Singapore increased by 0.8% in April 2008 to reach 826,000 visitors

Singapore welcomed 826,000 visitors in April 2008, representing a growth of 0.8% compared to the same month a year ago. This is a new record for visitor arrivals for the month of April. Visitor days^¹ were estimated to reach 3.3 million days, an increase of 9.9% in comparison with April 2007.

27 APRIL 2008 NOTE TO EDITORS HOTEL SECTOR

FACT SHEET: TOURISM PERFORMANCE FOR APRIL 2008

COUNTRY PERFORMANCE

Indonesia, P R China, Australia, India and Malaysia were Singapore’s top five visitor-generating markets

In April 2008, Indonesia (131,000), P R China (107,000), Australia (63,000), India (63,000) and Malaysia (53,000) were Singapore’s top five visitor-generating markets. These markets accounted for 51% of total visitor arrivals for the month.

Among the top 15 markets, Vietnam (+22%), P R China (+8%), and Australia (+8%) registered the highest growth. Factors contributing to this growth include travel and airline promotions, as well as strong branding and marketing efforts promoting Singapore as a choice destination.

27 APRIL 2008 NOTE TO EDITORS HOTEL SECTOR

FACT SHEET: TOURISM PERFORMANCE FOR APRIL 2008

OVERALL GAZETTED HOTEL INDUSTRY PERFORMANCE

Gazetted hotel room revenue was estimated to reach S$186 million, representing a growth of 30.1% versus April 2007.

Average Occupancy Rate (AOR^²) reached 84% for April 2008, posting a 1.0 percentage point decrease over April 2007.

27 APRIL 2008 NOTE TO EDITORS HOTEL SECTOR

Average Room Rate (ARR^³) for April 2008 was estimated to be S$254, representing an increase of 32.5% over April 2007.

27 APRIL 2008 NOTE TO EDITORS HOTEL SECTOR

FACT SHEET: TOURISM PERFORMANCE FOR APRIL 2008

Revenue Per Available Room (Revpar^⁴) grew by 30.9% to reach S$212 for April 2008.

27 APRIL 2008 NOTE TO EDITORS HOTEL SECTOR

Hotel room revenue for April 2008 was estimated to reach S$186m, representing a growth of 30.1% over April 2007.

27 APRIL 2008 NOTE TO EDITORS HOTEL SECTOR

FACT SHEET: TOURISM PERFORMANCE FOR APRIL 2008

GAZETTED HOTEL INDUSTRY PERFORMANCE BY TIER

For April 2008, the Economy Tier achieved the highest AOR at 87%.

27 APRIL 2008 NOTE TO EDITORS HOTEL SECTOR

The Mid-Tier achieved the highest percentage growth of 28.2% in ARR to reach S$203 in April 2008.

27 APRIL 2008 NOTE TO EDITORS HOTEL SECTOR

FACT SHEET: TOURISM PERFORMANCE FOR APRIL 2008

The Upscale Tier registered the highest percentage growth of 27.9% in Revpar in April 2008 to reach S$236.

27 APRIL 2008 NOTE TO EDITORS HOTEL SECTOR

*****

Note:

The hotel tiering system is a reference system that the Singapore Tourism Board (STB) has developed to categorise the different hotels in Singapore into tiers based on a combination of factors that include average room rates, location and product characteristics.

Figures for the hotel industry are preliminary estimates, based on returns as at 12 May 2008. The current hotel tiers published are based on the hotels’ performance in 2007. The response rate across the tiers may vary.

Luxury - Includes hotels in the luxury segment and are predominantly in prime locations and/or in historical buildings

Upscale - Includes hotels in the upscale segment and are generally in prime locations or hotels with boutique positioning in prime or distinctive locations

Mid-Tier - Includes hotels in the mid-tier segment and are primarily located in prime commercial zones or immediately outlying areas

Economy - Includes hotels in the budget segment and are generally located in outlying areas

For more information, please contact:

Chew Chien Way

Management Executive

Corporate Communications Department

Communications Division

Singapore Tourism Board

Tel: +65 6831 3530

Email: [email protected]

Or the STB Media Hotline at +65 9011 2071

1 Visitor Days is the total number of days that international visitors stay in a country outside of their country of residence, whose main purpose of visit is other than the exercise of an activity remunerated from within the country visited. Visitor Days = Visitor Arrivals x Average Length of Stay.

2 Standard AOR = [Gross lettings (Room Nights) / Available room nights] x 100

3 Standard ARR = Total room revenue / Gross lettings

4 Revpar = AOR x ARR

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