TOOL 7 FOCUS GROUP FOCUS GROUPS PROVIDE AN

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Tool 7 - Focus Group

Tool 7 - Focus Group

Focus groups provide an opportunity for approximately five to ten people to thoroughly explore a given topic. This method is used to obtain information in a short period of time on participants’ feelings, perceptions, or reactions. The benefits of using a focus group are that it allows for a wide range of possible responses and additional information can be acquired by asking probing questions.

Planning a focus group

Identify participants (Between 5-10 is optimum).
Develop questions around a particular issue or topic.
Practice moderating a discussion group.

Moderating a focus group

Have participants arranged in such a way that allows them to see each other face-to-face.
Ensure that the environment is conducive for discussion.
Establish ground rules in order to cultivate an atmosphere of respect.
Use probing questions to encourage discussion.
Keep the discussion on topic without stifling responses.
Have a wrap-up time where people can respond or react to what was discussed.
Be sure to thank them for their time and energy.

Analyzing results

Compile data from notes or video tapes.
Interpret what participants said and meant.
Determine if findings are valuable and relevant.
Decide what the next steps should be.

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