JOB DESCRIPTION JOB TITLE COMMUNICATION & EQUALITIES OFFICER ACCOUNTABLE

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PURPOSE OF THE JOB

JOB DESCRIPTION

JOB TITLE: Communication & Equalities Officer

ACCOUNTABLE TO: Communications & Administration Manager

JOB PURPOSE

Support the Principal and Executive Team to enable excellent communications both within the organisation and with key external stakeholders – ensuring celebration, college promotion and the development of a strengthened sense of community at WQE, in line with the College vision, culture and ethos and using a variety of platforms.

To co-ordinate and enable activities that positively promote equality and diversity in all aspects of College life; and to support college leaders, other staff and students of the College in fulfilling the requirements and expectations of the Single Equalities scheme.

KEY RESPONSIBILITIES

To effectively and regularly design and produce engaging and on brand written content (press release, blogs, editorial, website stories, LinkedIn articles) and visual content (vlogs, videos, animations) for a range of audiences and platforms that tells our story and makes us stand out. To include:

Generation of creative, on brand ideas

Ability to spot a story and make the most of it

Producing a forward plan of content

Working effectively with other team members

To support the Principal and Executive Team in the development and delivery of regular, quality internal communications that celebrate, highlight and promote key aspects of college life in ways that reflect, involve and engage stakeholders across a diverse range of staff teams and college activity.

To lead, develop, plan, implement and evaluate a range of marketing and communications campaigns and projects integrating both digital and traditional tactics to enable the college to achieve its strategic objectives and recruitment targets.

To ensure consistent use and development of the College’s brand identity and guidelines across all channels and activity.

To provide communications and marketing support and advice to colleagues from across the college and co-ordinate

To be responsible for ensuring our website content is relevant, timely, engaging and on brand. Working with the IT team to ensure it functions correctly and all technical updates required take place in a timely manner e.g., platform renewal

To work collaboratively with colleagues to deliver key marketing projects; providing creative input and ideas to strengthen our brand position to generate enquiries and applications

To continually develop professional knowledge and research market insights by monitoring competitors, researching best practice, keeping up to date with relevant trends and commercial practice and seeking advice from partners and external colleagues.

Develop, promote and support the administration of alumni arrangements in order to help leavers maintain a stronger sense of continuing connection with the College and as a vehicle to more widely celebrate and share positive information about the College.

To support the Associate Principal (Students and Welfare) in the review and promotion of the Single Equalities Scheme, associated action plan and other Equality and Diversity Policies and procedures.

To raise the profile and awareness of Equality and Diversity across the College, through the promotion of College policy documents and the appropriate dissemination of information, publicity and educational provision

To work effectively with colleagues to successfully deliver key events for current and prospective students including a programme of cross college events with an Equality and Diversity focus

To liaise with external agencies to maximise Equality and Diversity related opportunities for students and staff

To chair the student and staff Diversity forum

To liaise with and endeavour to resolve equalities issues referred by the Student Executive Equalities Officer, or refer to the Associate Principal (Students and Welfare) as appropriate

To undertake the management of the contemplation spaces

To contribute to the planning and delivery of Equality and Diversity training for both staff and students

Attend external events in line with the purpose of the role

Administration duties as appropriate

GENERAL RESPONSIBILITIES

To ensure the adherence to the College’s policies and procedures with regard to the safeguarding of, and promotion of, the welfare of students

To ensure the application of the College’s Single Equality Scheme including valuing diversity and promoting equality

To implement the College’s Health & Safety policy and procedures within the post holder’s own area of responsibility

To support, promote and operate in line with the College mission and values

Commitment to the continuous improvement of services offered by the College

Any other reasonable duties commensurate with the role as required

NOTES

The above job description outlines the key responsibilities. It is not exhaustive and the tasks associated with the key responsibilities can be expected to change over time

The nature of the work involved in this role will on occasions require some flexibility over hours of work to facilitate meetings and other interactions with parents/carers or to attend external events.

The post holder will be expected to undertake such other duties, within the general scope of the post, as may be required from time to time by the Principal (subject to the terms of the postholder’s contract of employment)

PERSON SPECIFICATION

JOB DESCRIPTION JOB TITLE COMMUNICATION & EQUALITIES OFFICER ACCOUNTABLE

Attribute	Criteria	Assessment Evidence
Education & Qualifications
GCSE Grade 4 or above in Maths and English or equivalent	Essential	Certs/App Form
2 A levels or equivalent	Essential	Certs/App Form
Qualified to degree level in communications or another relevant field	Desirable	Certs/App Form
Willingness to engage with CPD	Essential	App Form
Experience, Knowledge & Abilities
Experience of working with young people and external agencies	Essential	App Form/Int
Excellent working knowledge of all aspects of communications and marketing and how they are best used to deliver a required result	Essential	App Form/Int
Previous experience of creating and delivering communications (internal and external) and marketing campaigns	Essential	App Form
Experience of creating web pages and updating content	Essential	App Form
Able to deliver training to staff and students	Essential	Int
Ability to work effectively and diplomatically, both independently and as part of a team	Essential	Int
Ability to work with young people in a friendly and professional manner	Essential	Int
Ability to work professionally within a confidential environment with excellent customer service skills	Essential	Int
Excellent communication skills both verbally and in writing	Essential	App Form/Int
Excellent use of grammar and ability to accurately proof read	Essential	App Form/Test
Strong planning and organisational skills, with a capacity to work under pressure and without direct supervision	Essential	Int
Confident and competent in the use of IT in a working environment	Essential	App Form/Test
Experience of working in education settings	Desirable	App Form/Int
Experience of briefing designers and photographers	Desirable	App Form
Experience of using Wordpress	Desirable	App Form/Test
Strong presentation skills when addressing audiences	Desirable	App Form
Interpersonal Skills & Qualities
Highly creative	Essential	Test
An enthusiastic, energetic and good-humoured approach to all challenges and problems	Essential	Int
Flexibility and resilience	Essential	Int
Calmness under pressure	Essential	Int

Job Description/Communications & Equalities Officer February 2022

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