MESSAGE MAP – TEMPLATE KDG (KNOW DO GO) CONTROLCLICK

ANIMATION MARKETING MESSAGES JANUARY 2020 ANIMATION MARKETING
FORWARDED MESSAGE FROM NORWOOD BILL BILLNORWOODEHPSCOM DATE
FORWARDED MESSAGE FROM TULLOW OIL AND GAS

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ISOIEC 100211 DAM 1 MESSAGE STORE EXTENSIONS AND
ISOIEC 100216 DAM 1 MESSAGE STORE EXTENSIONS AND
ORIGINAL MESSAGE FROM ALAN TOKUNAGA TOKUNAGAIFAHAWAIIEDU TO

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Control-Click the underlined ? icons for guidance and rules

Question or Concern:	?	Map Number:	?	Date:	?
Insert Question or Concern here.		Insert Map Number here.		Insert Date here.

Risk, High Concern Issue, or Subject:	?	Category:	?	Stakeholder:	?	Likely Conditions For Use:	?
Insert Risk, High Concern Issue, or Subject here.		Insert Category here.		Insert Stakeholder here.		Insert Likely Conditions For Use here.

Opening Statement:	?
Insert Opening Statement here.

Key Message 1:	?	Key Message 2:	?	Key Message 3:	?
Insert Key Message 1 here – a message expressing what is most important to know.		Insert Key Message 2 here – a message expressing what is most important to do.		Insert Key Message 3 here – a message expressing where to go for credible information.
Supporting Information 1-1:	?	Supporting Information 2-1:	?	Supporting Information 3-1:	?
Insert Supporting Information 1-1 here.		Insert Supporting Information 2-1 here.		Insert Supporting Information 3-1 here.
Supporting Information 1-2:	?	Supporting Information 2-2:	?	Supporting Information 3-2:	?
Insert Supporting Information 1-2 here.		Insert Supporting Information 2-2 here.		Insert Supporting Information 3-2 here.
Supporting Information 1-3:	?	Supporting Information 2-3:	?	Supporting Information 3-3:	?
Insert Supporting Information 1-3 here.		Insert Supporting Information 2-3 here.		Insert Supporting Information 3-3 here.

Message Map Help, Rules and Guidelines Template: KDG

When to Use This Template: The KDG (Know, Do, Go) template works best in situations where the stakeholder needs to learn information and then act based on that information. return to message map

Message Map Field Help
Question or Concern Specific questions and concerns are identified in Step Two of the message mapping process – “Identify stakeholder questions and concerns.” Only one question is addressed per message map. return to message map
Map Number Message map number is for identification, storage, and retrieval of the map. Use a consistent identification scheme in order to find maps quickly during an event. return to message map
Date The date cell is for classification purposes. Many organizations use this area to note the date of the last revision to the map during the development process. Others use this field to note when a map was completed and stored for later retrieval. return to message map
Opening Statement The opening statement is used to express empathy. Use the opening statement to acknowledge a tragedy, express commonality, or convey that you wish to answer the question, but can not. An opening statement is not always used and is not required to complete a message map. You may not know what the opening statement should be until you hear how the specific question is asked. return to message map
Risk, High Concern Issue, or Subject Risk, High Concern Issue, or Subject is usually 1 to 3 words that id the concern. This usually refers to the overarching problem statement. Many organizations use this categorization area to find maps quickly during an event. return to message map
Category Category is for identification of the message map. This usually refers to the question or concern. Many organizations use this categorization area to find maps quickly during an event. return to message map
Stakeholder Specific stakeholders are identified in Step One of the message mapping process – “Identify stakeholders for specified emergency or disaster events.” Usually, only one stakeholder is addressed per message map. return to message map
Likely Conditions For Use This field identifies possible scenarios where you may find this completed map useful. return to message map
Key Messages Key messages are the main points that you want to convey with the message map. In high-stress situations, a typical message map, with a few exceptions, will have three key messages. In low stress situations, a message map may have seven key messages. return to message map
Supporting Information Supporting information/facts provide reinforcement and credibility to your key messages. These may be quotes, statistics, images, or even stories. return to message map

KEY MESSAGE RULES and GUIDANCE for KDG TEMPLATE

Key Message 1
KDG Template	Use Key Message 1 to express what is most important for people to know. return to message map
Primacy/Recency	In terms of ease of recall, individuals remember the first message they hear, followed by the last message they hear. The hardest message for individuals to remember is the middle message. Key Message 1 should be your most important message. return to message map
27/9/3	27 words, 9 seconds, 3 messages Rule 27/9/3 states that the combination of the supporting information for a key message should equal a total of 27 words, 9 seconds spoken aloud, and 3 key messages. Each supporting information should average 9 words. Proper names count as one word. return to message map
AGL-4	Average Grade Level minus 4 During times of high stress, individuals typically understand and remember only key messages that are written 4 grade levels below the average reading grade level. Supporting information is more effective when written 2 grade levels below the average reading grade level. Write your key message at 4 reading grade levels below that of the stakeholder. In the United States, the average Reading Grade Level is 10th Grade. return to message map
1N=3P	1 Negative equals 3 Positives When you use a negative word, phrase, or connotation, follow it with three positive messages. Negative messages carry more weight than positive messages. Thus, it takes three positive messages to equal one negative message. return to message map
Answers the question	This key message answers your problem statement/question. return to message map
No unnecessary absolutes	Avoid unnecessary absolutes. Eliminate use of words such as “all,” “always,” and “every.” return to message map
No unnecessary negatives	Use positive words and phrases. Eliminate unnecessary words and phrases with negative connotations. return to message map
P=(R)+(E) (Perception = Reality + Emotion)	Perceptions of risk are equal to the reality of the situation, plus the emotional factors of the stakeholder (i.e., Perception = Reality + Emotion). Factors other than the risk can influence people’s perception of the risk. Risks are more feared when perceived as: Involuntary or imposed Unfair Inescapable Unfamiliar Man-made Threatening children Controlled by those perceived to be untrustworthy return to message map
Stand alone	Make your key message stand on its own without any other messages or supporting information. return to message map

Key Message 2
KDG Template	Use Key Message 2 to express what is most important for people to do. return to message map
Primacy/Recency	In terms of ease of recall, individuals remember the first message they hear, followed by the last message they hear. The hardest message for individuals to remember is the middle message. Key Message 2 should be your least important message. return to message map
27/9/3	27 words, 9 seconds, 3 messages Rule 27/9/3 states that the combination of the supporting information for a key message should equal a total of 27 words, 9 seconds spoken aloud, and 3 key messages. Each supporting information should average 9 words. Proper names count as one word. return to message map
AGL-4	Average Grade Level minus 4 During times of high stress, individuals typically understand and remember only key messages that are written 4 grade levels below the average reading grade level. Supporting information is more effective when written 2 grade levels below the average reading grade level. Write your key message at 4 reading grade levels below that of the stakeholder. In the United States, the average Reading Grade Level is 10th Grade. return to message map
1N=3P	1 Negative equals 3 Positives When you use a negative word, phrase, or connotation, follow it with three positive messages. Negative messages carry more weight than positive messages. Thus, it takes three positive messages to equal one negative message. return to message map
Answers the question	This key message answers your problem statement/question. return to message map
No unnecessary absolutes	Avoid unnecessary absolutes. Eliminate use of words such as “all,” “always,” and “every.” return to message map
No unnecessary negatives	Use positive words and phrases. Eliminate unnecessary words and phrases with negative connotations. return to message map
P=(R)+(E) (Perception = Reality + Emotion)	Perceptions of risk are equal to the reality of the situation, plus the emotional factors of the stakeholder (i.e., Perception = Reality + Emotion). Factors other than the risk can influence people’s perception of the risk. Risks are more feared when perceived as: Involuntary or imposed Unfair Inescapable Unfamiliar Man-made Threatening children Controlled by those perceived to be untrustworthy return to message map
Stand alone	Make your key message stand on its own without any other messages or supporting information. return to message map

Key Message 3
KDG Template	Use Key Message 3 to express where people can go to get credible information. return to message map
Primacy/Recency	In terms of ease of recall, individuals remember the first message they hear, followed by the last message they hear. The hardest message for individuals to remember is the middle message. Key Message 3 should be your second most important message. return to message map
27/9/3	27 words, 9 seconds, 3 messages Rule 27/9/3 states that the combination of the supporting information for a key message should equal a total of 27 words, 9 seconds spoken aloud, and 3 key messages. Each supporting information should average 9 words. Proper names count as one word. return to message map
AGL-4	Average Grade Level minus 4 During times of high stress, individuals typically understand and remember only key messages that are written 4 grade levels below the average reading grade level. Supporting information is more effective when written 2 grade levels below the average reading grade level. Write your key message at 4 reading grade levels below that of the stakeholder. In the United States, the average Reading Grade Level is 10th Grade. return to message map
1N=3P	1 Negative equals 3 Positives When you use a negative word, phrase, or connotation, follow it with three positive messages. Negative messages carry more weight than positive messages. Thus, it takes three positive messages to equal one negative message. return to message map
Answers the question	This key message answers your problem statement/question. return to message map
No unnecessary absolutes	Avoid unnecessary absolutes. Eliminate use of words such as “all,” “always,” and “every.” return to message map
No unnecessary negatives	Use positive words and phrases. Eliminate unnecessary words and phrases with negative connotations. return to message map
P=(R)+(E) (Perception = Reality + Emotion)	Perceptions of risk are equal to the reality of the situation, plus the emotional factors of the stakeholder (i.e., Perception = Reality + Emotion). Factors other than the risk can influence people’s perception of the risk. Risks are more feared when perceived as: Involuntary or imposed Unfair Inescapable Unfamiliar Man-made Threatening children Controlled by those perceived to be untrustworthy return to message map
Stand alone	Make your key message stand on its own without any other messages or supporting information. return to message map

Supporting Information: Sections 1-1 through 3-3
Primacy/Recency	In terms of ease of recall, individuals remember the first information they hear, followed by the last information they hear. The hardest information for individuals to recall is the middle information. Key Message 1 Key Message 2 Key Message 3 Supporting Information 1 1 1 1 Supporting Information 2 3 3 3 Supporting Information 3 2 2 2 return to message map
27/9/3	27 words, 9 seconds, 3 messages Rule 27/9/3 states that the combination of the supporting information for a key message should equal a total of 27 words, 9 seconds spoken aloud, and 3 key messages. Each supporting information should average 9 words. Proper names count as one word. return to message map
AGL-4	Average Grade Level minus 4 During times of high stress, individuals typically understand and remember only key messages that are written 4 grade levels below the average reading grade level. Supporting information is more effective when written 2 to 4 grade levels below the average reading grade level. Write your supporting information at 2 to 4 reading grade levels below that of the stakeholder. In the United States, the average Reading Grade Level is 10th grade. return to message map
1N=3P	1 Negative equals 3 Positives When you use a negative word, phrase, or connotation, follow it with three positive messages. Negative messages carry more weight than positive messages. Thus, it takes three positive messages to equal one negative message. return to message map
Answers the question	This supporting information should answer, or at least help to answer, your problem statement/question. return to message map
No unnecessary absolutes	Avoid unnecessary absolutes. Eliminate use of words such as “all,” “always,” and “every.” return to message map
No unnecessary negatives	Use positive words and phrases. Eliminate unnecessary words and phrases with negative connotations. return to message map
P=(R)+(E) (Perception = Reality + Emotion)	Perceptions of risk are equal to the reality of the situation, plus the emotional factors of the stakeholder (i.e., Perception = Reality + Emotion). Factors other than the risk can influence people’s perception of the risk. Risks are more feared when perceived as: Involuntary or imposed Unfair Inescapable Unfamiliar Man-made Threatening children Controlled by untrustworthy leaders return to message map
Stand alone	Make your key message stand on its own without any other messages or supporting information. return to message map

SPREADING YOUR MESSAGE PART 1 AUDIENCE ANALYSIS FILL
THIS IS THE SYSTEM MESSAGES FILE WHERE THE
(MESSAGE INBOX218) RECEIVED FROM ATHENAMITEDU BY PO5MITEDU (56147) ID

Tags: message, controlclick, (know, template

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