ELSEWISE WORKSHOP FOR THE PROCESS INDUSTRY 30DEC21 NEW BUSINESS

Elsewise workshop for the Process Industry

Elsewise workshop for the Process Industry 30-Dec-21

New Business Opportunities in the Process Industry

1Introduction

The second industrial ELSEWISE workshop will be organised by HBG and facilitated by Cap-Gemini on 12 and 13 December 1996.

The objectives of the workshop are:

to identify new business opportunities in the process industry for a large contracting firm, and
to identify organisational and technological measures required to enable a large contracting firm to take full advantage of these new business opportunities.

The 2-day workshop will focus on achieving synergy between related companies. As an example we will look at achieving synergy between seven operating companies of HBG, each of which is dealing with a part of the process industry. The companies are independent profit centres that only share a Board of Management and a limited services from the holding. They work together on a project-to-project basis, but often with conflicting interests. We think this situation is not much different for the other main partners.

In order to get maximum output from this business oriented workshop, it will partly be closed to external audience. This closed part will be held in Dutch without translation. This first day will be attended by senior project managers and members of the board of directors from seven operating companies of HBG. The business requirements that result from this part of workshop will be translated in a second part into IT en R&D requirements.
The second day of the workshop is open to those Elsewise partners that have a process industry background. This part of the workshop will be held in English. With their process knowledge and experience these companies are invited to participate actively. Also the Elsewise partners that are responsible for the continuity over the industrial workshops in WP1 are invited to observe the workshop, but are asked not to participate actively in it.

2Agenda

The agenda for the workshop is organised in four main blocks. Block 1 and 2 will be held on day 1; block 3 and 4 on day 2. Per block a rough indication of reserved time is indicated as a percentage:

Day 1, Thursday, 12 December, [restricted to HBG]

Introduction (7%)
A case study: Johnson polymer factory (35%)

Day 2, Friday, 13 December, [HBG + process industry related partners of Elsewise]

Vision on the future (45%)
Conclusions, evaluation (13%)

Although a concrete project forms the basis for discussion, significant time will be spent on a creative process that leads to an underpinned vision of future business of a group of related companies, like the HBG group.

The (tentative) detailed agenda of the workshop is as follows:

1. Introduction

1.1 Introduction to the Elsewise project

1.2 Introduction to the workshop

1.3 Introduction of attendees

2. Case study: Johnson Polymer factory, Heerenveen, Netherlands

2.1 View of the client

2.2 View of HBG operating companies

2.3 Project analysis of processes per discipline

2.4 Project analysis of process interfaces

2.5 Opportunities for improvement

2.6 "What if" scenario

(2.7 Summary of findings of first day for external attendees)

3 Vision of the future

3.1 The client of the future

3.2 Strength/Weakness analysis of HBG operating companies

3.3 Opportunity assessment, 'business pull' approach

3.4 Opportunity assessment, 'technology push' approach

3.5 Opportunity clustering and filtering

3.6 Development of solutions

3.7 Benefits, costs and risks

4. Conclusions and evaluation

4.1 Conclusions

4.2 Evaluation of workshop, HBG viewpoint

4.3 Evaluation of workshop, Elsewise viewpoint

During the workshop the emphasis will shift from analysis towards business opportunities and solutions.

Two presentations of clients will be given. The first presentation is given by a manager from Johnson Polymer (2.1). The second presentation will be given by a client from Shell or from Heineken (3.1).

In total three brainstorm sessions will occur that produce opportunities for improvement. The first brainstorm (2.5) is process oriented and will be fed with information from the project en general process knowledge from within the operating companies. The second brainstorm (3.3) is organisation and skill oriented and will be fed by client requirements and a strength/weakness analysis of each of the operating companies. The third brainstorm (3.4) will be fed by a number of new business rules that are enabled by information technology.

The last brainstorm (3.4) will create opportunities in which information technology plays a central enabling role. This discussion will not be technology oriented, however, as the influence of IT on the business will be presented as a set of new business rules. It is up to the audience to translate these abstract rules into business opportunities. These opportunities will on their turn create boundary conditions on the technology itself, and thereby create requirements for new solutions.

Noteworthy is point 2.6 on the agenda. The facilitators will present a 'what-if' scenario based on the Johnson Polymer project but in a significantly different contractual context. The idea is that HBG will be asked to make a bid in the form of a Design-Build or Design-Build-Maintain project, in which it shares the risk of this project. The profit of HBG will be influenced by incentives on key performance criteria that Johnson asks HBG to meet. Two teams will be formed that go into competition. Each team consists of one representative per operating company. They form therefore multi-discipline teams. The two teams are asked to make a proposal and to present this proposal to a small jury. The challenge will be to be as creative as possible in order to submit a cost-effective bid that meets high standard performance criteria.

3Participants

Day 1 and 2 will be attended by 15 senior project managers and members of the board of directors from seven operating companies of HBG.

Day 1 and 2 will be facilitated by two facilitators from CAP-Gemini.

Day 1 and 2 will passively be observed by 2 people from Leeds University [i.e., Dragana Mitrovic, Alastair Watson]

For day 2 those companies that made their interest known to Fikry Garas are invited with the following number of persons:

Technicas Reunidas, 2 active participants
Skanska, 2 active participants
Taylor Woodrow, 2 active participants, 1 passive observer [i.e., Fikry]
Bouygues, ? active participants [Michel Deguine hasn’t contacted Fikry yet]
ECI, 1 active participant [i.e., Tarek Hassan on clients requirements]
TNO, 1 or 2 passive observers

4Venue

Venue, travel information and the final time schedule will be made known to those visiting the workshop in due time.

All participants will have dinner together on Thursday evening and will stay overnight in the conference centre. If deemed necessary, the foreign guests can also stay overnight on Friday.

Because of the time of the year, all companies seem to be having workshops and large group meetings in the urban parts of the Netherlands. This has resulted in us looking further afield for an appropriate conference centre. To our foreign participants, please, allow for sufficient travel time to get from Schiphol to the venue.

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Tags: process, 30dec21, industry, business, elsewise, workshop