MODERN HOME NO 151 THE AVONDALE FROM THE SEARS

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Modern Home No





Modern Home No. 151, The Avondale,
from the Sears
Modern Homes Mail Order Catalog
1911


The Avondale; (151); (Average cost $1,198 to $2,657)


The State Fair Manager’s house was originally bui9lt by the Sears-Roebuck Company as a model display home in 1911. It was built on a pavilion that was used to exhibit machinery. The house was furnished and could be ordered from the Sears catalog. In the 1930’s (one document says the 1920’s) the bungalow was moved to ground level, east of the Dairy Building. The pavilion was used for a time for textile and art displays, then razed in 1971. No official tally exists of the number of Sears mail-order houses that still survive today. It is reported that more than 100,000 houses were sold between 1908 and 1940 through Sears’s Modern Homes program.

To advertise the company’s new and improved line of building supplies, a Modern Homes specialty catalog, the Book of Modern Homes and Building Plans, appeared in 1908. For the first time, Sears sold complete houses, including the plans and instructions for construction of 22 different styles, announcing that the featured homes were "complete, ready for occupancy." By 1911, Modern Homes catalogs included illustrations of house interiors, which provided homeowners with blueprints for furnishing the houses with Sears appliances and fixtures.

In 1911 Sears built the Modern Home No. 151 “The Avondale” on the Illinois State Fairgrounds.

Modern Home No. 151, The Avondale, from the Sears Modern Homes Mail Order Catalog 1911 to 1922

MODERN HOME NO 151 THE AVONDALE FROM THE SEARS


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Tags: sears, avondale, modern