Pb 624 Sentrum, 0106 Oslo – Tlf 22405050 – Faks 22405055 - E-post: [email protected] – www.nored.no
ORs studietur 2009
til
World Young Reader Conference i Praha 27.-30. september 2009
Oslo Redaktørforening har de senere år lagt sine studieturer til faglige samlinger som arrangeres av andre. I år har vi valgt å legge den til konferansen ”World Young Reader Conference” som arrangeres i Praha, Tsjekkia, i dagene 27.-30. september 2009, i regi av World Association of Newspapers. Disse konferansene har vært arrangert sju ganger tidligere med stor suksess, sist gang i Washington 2007, med flere norske deltakere.
(OR-styret er klar over at for mange vil dette kollidere med ferietid, men dette var det ikke så lett å gjøre noe med.)
Du finner mer om konferansen og om registreringsordning på denne adressen:
http://www.wan-press.org/nie/articles.php?id=1965
Kostnadene ved selve konferansedeltakelsen er på 650 Euro, som tilsvarer bortimot 6.000 kroner. Oslo Redaktørforening har innhentet pakketilbud på flyreise tur/retur, hotellopphold i Hotell Century Old Town fra søndag 27. september til onsdag 30. september, samt transport til og fra flyplass/hotell, til en samlet pris på 5.500,- pr person. Denne prisen er subsidiert med bidrag som OR er innvilget fra NRs Vederlagsfond. Det vil også bli arrangert en delvis subsidiert felles middag for deltagende OR-medlemmer, mandag 28. september.
Avreise fra Gardermoen søndag 27. september kl 1730 (ankomst 1930) og hjemreise fra Praha onsdag 30. september kl 1940 (ankomst Gardermoen kl 21.45).
Påmeldingsfrist er onsdag 1. juli. Bindende påmelding skjer til [email protected] eller i telefon 22405050 til Monica Andersen. Avbestillingsregler: Før 10. august full refusjon, avbestilling før 1. september 50 %, og deretter ingen refusjon. Det tas forbehold om at det melder seg et tilstrekkelig antall deltakere. Eventuell spørsmål kan stilles OR-sekretariatet.
Programoversikt – kortversjon:
Sunday
27 September 2009
A
welcome reception will be held in the evening hosted by UDVT, the
Czech publishers association (early evening).
Monday
28 September 2009
9h00
- 18h00, sessions at the Prague Marriott Hotel, address: V Celnici 8
Prague, 111 21 Czech Republic. Evening free.
Tuesday
29 September 2009
09h00
- 18h00, sessions at the Prague Marriott Hotel, followed by
dinner
Wednesday
30 September 2009
All
Day: Optional study visits and workshops in various locations.
Se også vedlegg fra arrangør, og konferansens hjemmeside..
Hotellet er i nærheten av Kruttårnet og kun 5 minutter å gå til Gamlebyen. Hotellets bygning er fra 1896, hotellet er nyrenovert, men har beholdt sin sjarmerende stil. Hotellet har 174 komfortable rom med alle fasiliteter tilsvarende hotellets kategori.
The 8th World Young Reader Conference
27-30 September 2009
•
Prague, Czech Republic
PROGRAMME
SUNDAY, 27 SEPTEMBER 2009
Registration & Welcome reception
MONDAY, 28 SEPTEMBER
&
TUESDAY 29, SEPTEMBER
Note: Monday evening will be free, and delegates will gather for a dinner together on Tuesday.
Opening Session
Welcome and keynote remarks
Presentation of World Young Reader Prizes
Awards for excellent practice in six categories: press freedom, newspapers in education, making the news, editorial strategy, brand and public service.
Session 1
How concentrating on youth can help overall survival: The "Total Youth Think" approach
In-depth discussion of lessons from newspapers big and small that have adopted a successful "Total Youth Think" approach to staffing, content, platforms and attitude that places young people at the center of a newspaper company's strategy. The result is a newspaper with content that appeals to the young -- and those who advertise to them -- but that does not alienate older readers.
Speakers will include:
• Anne Kari Jørgensen, chief analyst for A-Pressen Group, Norway, on how that group's local newspapers have used a wide array of strategies with success.
• Grzegorz "Greg" Piechota, special projects editor and two-time winner of the World Young Reader Prize, Gazeta Wyborcza, Poland, on how that paper continues to innovate in deceptively simple ways.
• Michael Smith, executive director, Media Management Center, USA, on new research about adolescent preferences in newspaper news sites with some startling lessons for online news sites in general.
… and more
Session 2
Concurrent roundtable and workshop sessions
• Session 2a: Single-language roundtable sessions on a variety of youth readership survival strategies. Participant coaching teams meet.
• Session 2b: How to create a sustainable, effective, multi-platform newspapers in education (NIE) programme
Session 3
World Young Reader Prize winners: How we do it
The great ideas from the 2009 World Young Reader Prize winners about a wider than ever array of highly practical, successful strategies.
Session 4
Targeting age groups and their influencers
This mega-session will cover what's working and how in engaging different age groups - youth, adolescence and early adulthood - in these difficult times via different platforms, as well as the parents, teachers and friends who influence them. Speakers will also explain the innovative funding strategies that have supported these actions.
Speakers will include:
• Jeanne-Emmanuelle Hutin, Ouest France, co-chair of French presidential youth-press commission, on how her paper's successful strategy of free subscriptions for 18- to 24-year-olds fostered a similar programme on a national scale. She will also discuss the lessons - and cautions - that national plan.
• Jonathan Clayton, managing editor of thecatch, Waterloo Region Record/Guelph Mercury, Canada, on the founding then metamorphosis of a print teen newspaper into a multimedia powerhouse.
• Sandy Woodcock, director, Newspaper Association of America Foundation, USA. Even amid a devastating economic downturn, some U.S. newspapers have found creative - and easily transferable -- ways to monetize young reader activities that target a variety of age groups.
• Michela Cargioli of Osservatorio, Italy, on lessons for right now from 10 years of joint newspaper efforts among youth that have created a documented, enduring increase in the country's young newspaper readers, even as they grow older.
… and more.
Session 5
New Research for a New Era
The very newest studies and their global implications for newspapers
Session 6
Getting help from new places
How to use research, evidence and new WAN materials to attract support from unexpected sources for your young reader programmes.
Session 7
Thirty great Ideas in 30 Minutes
Easy, cost-effective strategies you can start tomorrow.
WEDNESDAY 30 SEPTEMBER
In-depth workshops and study visits.
The schedule already includes these events:
WORKSHOP: New wisdom and hands-on experience at a state-of-the-art, multi-platform youth newsroom
WORKSHOP: Media Literacy and Newspapers in Education: How press freedom fits in.
STUDY VISIT: To state-of-the-art Andel Media Centrum, home of some leading Czech newspapers Metro, MAFRA and Lidove noviny.
… and more.
MAIN CONFERENCE PARTNERS
• Norske Skog
• Czech Publishers Association
SENTRUM VIR AKADEMIESE EN PROFESSIONELE TAALPRAKTYK EERSTEJAARSINLIGTINGSTUK 1SLEUTEL TOT
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