KIRKLEES RAISING AWARENESS – CHEERS!! IN KIRKLEES WE LAUNCHED

KIRKLEES RAISING AWARENESS – CHEERS!! IN KIRKLEES WE LAUNCHED




CASE STUDIES – Yorkshire & Humber








Kirklees

Raising Awareness – Cheers!!


In Kirklees we launched a poster and mat campaign to promote the dignity in care agenda by highlighting the 10 points of the dignity challenge on the back of a beer / coffee mat. The mats and posters show local people who receive services demonstrating how they have real life experiences using positive images to promote the positive aspects of ageing and the contribution that older people make to society.

The posters / mats have been distributed to GP surgeries, hospitals, community bases, luncheon clubs, residential and daycare establishments  to enable people to read and view the campaign, spread the work and share the campaign.

We agreed the roll out and planned the idea from our Dignity Steering Group which has representation from our partner organisations such as Kirklees NHS, SWYMHT, VIP SECTOR, ACUTE HOSPITALS and our various internal departments within SOCIAL SERVICES.

The idea came from the steering group sharing ideas about how can we get the message out there and spread the word of the campaign and the feedback we have recieved has been excellent.

" Fred" - They say I am famous now, people recognise me from the posters and mats and I have been spotted in the hospitals and in local GP surgeries.

"Betty" Everyone mentions how lovely I look for my age and say that I have really done good to make people stop and think about Dignity, it makes me proud to know I am making a difference.

"Mr and Mrs F" We have enjoyed the attention and visitors and staff say that they think it is great that we are real people on the posters and mats, we have enjoyed being part of the campaign.


Contact: Liz Wainwright [email protected]









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