PRESS RELEASE “LA MACCHINA DEL TEMPO” NAME AND LOGO

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Press ReleasePRESS RELEASE “LA MACCHINA DEL TEMPO” NAME AND LOGO PRESS RELEASE “LA MACCHINA DEL TEMPO” NAME AND LOGO





LA MACCHINA DEL TEMPO”: NAME AND LOGO







At the base of the Alfa Romeo logo, the stylised letter M represents the concepts of Museo, Macchina, Movement (Museum, Machine, Movement). These are the graphic elements composing the logo of "La macchina del tempo – Museo Storico Alfa Romeo”. The name was chosen because it brings to mind a mythical mechanism (the time machine) capable of transporting one to various historical eras to relive distant events and emotions from the past and imagine new scenarios for the future. It is composed of two words that neatly express the value of the Arese museum. The word Macchina (machine or car) contains the concept of the automobile that references the Alfa Romeo marque and its cars. The word Tempo instead refers to the concept of historicity (a trip through time, through history) but also that of speed. The Alfa Romeo teams was, of course, one of the fastest ever seen in motor racing, setting memorable records “times”. It underlines the racing DNA that has been in Alfa Romeo’s blood since its birth. La Macchina del Tempo is therefore the museum that recounts the history of Alfa Romeo cars, accompanying visitors on an exploration of past, present and future. A rational exploration, one composed of historical data. But also emotional, composed of memories, sensations, adrenalin, victories and records that only Alfa Romeo is capable of reviving.









For more information contact:

Raffaella Quaquaro

Tel: +39 334 679 1226

Email: [email protected]

www.museoalfaromeo.com










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