B UILDING AN ENTREPRENEUR FRIENDLY COMMUNITY OVERVIEW CURRICULUM DEVELOPED

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BB UILDING AN ENTREPRENEUR FRIENDLY COMMUNITY OVERVIEW CURRICULUM DEVELOPED uilding an Entrepreneur Friendly Community Overview


Curriculum developed in part with funding from

USDA/RCDI Building Entrepreneurial Community Capacity Project


Slide Narrative Comments

This is a narrative to supplement the slides used during the presentation. The numbered items below correspond with the power point slides used, with the title slide being number 1.


  1. Title slide: Building an Entrepreneur Friendly Community


  1. Presentation Goals slide: most communities have not prioritized supporting entrepreneurship as a primary economic development activity. The overall purpose of this first presentation is to help the participants understand that entrepreneurs are the emerging generators of wealth and economic growth in their community. By the end of the session participants should better understand:


  1. Economy Transitions slide: this slide is intended to demonstrate the three shifts in the United States economy during the past century. The US economy moved from a predominately agricultural based economy to a manufacturing economy particularly during and after the 1940’s. The past decade has seen a shift to a knowledge based economy. In the knowledge based economy knowledge is both a product and a tool used to drive the economy. The management of knowledge and the innovation of workers is the foundation of this emerging economy.


  1. A Manufacturing Economy slide: this slide introduces the next section of the presentation. This section is intended to help the participant review the current changes occurring within the manufacturing sector of the local economy. Manufacturing is selected as a focus since most economic development activity is focused on business attraction. The instructor may want to focus on a different sector of the economy that best matches the targeted community economic profile, such as agriculture or retail.



  1. President Eisenhower and the 50’s slide: the goal of this question is to help the participants think about pivotal changes that affect a shift in the economy. This slide opens a conversation with the class regarding the affects of the interstate on economic development particularly as it assisted in the selection of which communities were selected as manufacturing and retail development sites.


B UILDING AN ENTREPRENEUR FRIENDLY COMMUNITY OVERVIEW CURRICULUM DEVELOPED

  1. The Interstate Highway System slide: of course the answer is the current interstate highway system. The creation of that system ultimately determined the location of major manufacturing and retail businesses as these firms sought efficient transportation systems to move product and connect to customers. The talking points on the slide add some background material regarding the purpose of the interstate highway system.


  1. Local economy slides: a series of slides (sample is 7-14) should be inserted to assist participants review their existing local economy. This template uses six slides as an example of possible statistics too insert. The emphasis should be on the current local economy so participants can evaluate the accuracy of their perceptions. State and local employment offices should be able to provide some key area statistics to identify recent trends. Slide 7: shows trend in employment because key indicators used in economic development metrics are number of jobs and value of investment.


  1. Local economy slides: shows change in number of employees for the largest economic sectors in the community


  1. Local economy slides: a focus is placed on the manufacturing sector to show the trend in manufacturing. The sample community mirrors the state and nation in loss of number of manufacturing jobs and decrease in total manufacturing payroll, yet an increase in employee’s average wage level. The reason for increase in wage level is due to the nature of the move to knowledge based skills and ability within the manufacturing sector as employees use technology and participate in problem solving and innovation solutions.


  1. Local economy slides, administrative services: statistics on other sectors of the local economy should also be shared. Selecting sectors that are seen locally as entrepreneur based or knowledge based are helpful.


  1. Local economy slides, information: statistics on other sectors of the local economy should also be shared. Selecting sectors that are seen locally as entrepreneur based or knowledge based are helpful.


  1. Local economy slides, healthcare: the healthcare industry is often a growing sector in local communities. The sample community fits that profile since one of the major employers is a regional healthcare center. Because this one firm so dominates the healthcare sector in the sample community information is withheld to protect the firm’s confidentiality regarding their workforce.


  1. Number of Workers by Size of Firm slide: this slide identifies the total number of employees by size of firm as defined by number of workers. In most communities the smaller size firms will employee the largest total number of persons.


  1. Number of Establishments by Size of Firm slide: this slide shows the number of firms operating within the target community, the change in number of firms and change in total jobs within the category over the last four years.


  1. Group discussion slide: The purpose of this discussion is to help the group think about:


  1. State job outlook slide: slides 16-20 are intended to help the community think through the types of jobs needed in the future and the skill level required in obtaining those jobs. Slide 16 specifically identifies the areas of the economy where job growth is expected statewide.


  1. Professional Services slide: information available on economic sectors not previously covered should be interested here.


  1. State economic analysis slide: slides should be inserted that captures more of the future forecast of employment for the state or area. The importance of women and aging populations in the workforce and the value of the healthcare industry were selected for our sample community because they are trends currently happening in the community.


  1. State economic analysis slide: the next two slides begin the transition into a conversation about the knowledge economy. Information should be shared regarding the state and regional skill level projections for the course targeted community.


  1. State economic analysis slide: this slide breaks down the state information to demonstrate the skills needed within the region containing the project targeted community.


  1. The knowledge economy slide: this slide is intended to transition into the decision about the emergence into the new economy.


  1. The new super highway slide: this slide introduces a conversation about the shift in economic development that provides an opportunity to rural America, similar to the impact of the interstate highway in 1956 for other areas of the country. Hopefully the class will discover that within this shift are elements they can control unlike the federal and state decision of where to place highways. Education is usually locally controlled. Also technology is being developed by the private sector based on demand.


  1. Technology and education slide: this slide breaks the conversation about the knowledge economy into the first two components of technology and education, which are today’s equivalent of the 1956 interstate highway as a key economic development tool necessary for businesses to grow. This slide introduces a conversation with the class about the shifts possible today in economic development for rural communities that particularly lack interstate highways.




  1. Knowledge based economy slide: this slide provides a definition of the knowledge economy. It is important for the class to realize the shift to the use of information, knowledge and innovation as the driving force of the new economy and that entrepreneurs are the managers of that innovation.


  1. A Knowledge based business slide: a conversation slide intended to compare the daycare industry of 25 years ago to the reality of today. In the past daycare was about caring for the safety, nutrition and physical needs of the child. Employees usually had a high school diploma or less. Today daycare has transitioned into pre-school where employees have a college education, often as teachers, providing academic training for the child. Therefore, childcare has through innovation, became a knowledge economy business. Daycare is specifically chosen to help participants think beyond technology based businesses as their only concept of knowledge based businesses.


  1. Knowledge economy skill level slide: this slide is intended to help the learner again recognize their ability to control the critical tools of economic development as they take responsibility for education in their community. Information should be inserted for the specific state where the project targeted community is located. The conversation can be strengthened by helping the class think through the loss of their brightest and best youth to other communities.


  1. Youth and entrepreneurship slide: this slide places emphasis on potential for entrepreneurs in a local community by demonstrating the number of youth interested in being entrepreneurs. It then makes the point that entrepreneurs need assistance. Finally in communities that provide assistance the number of entrepreneurs increases.


  1. Entrepreneurs in the local community backyard slide: this slide is intended to show an example of current assets the local community has in assisting entrepreneurs and a recent success of that asset.


  1. An entrepreneur slide: this slide defines the difference between an entrepreneur and a small business owner. The use of examples will help make the point. A small business owner may simply buy a franchise and follow the company protocol like a fast food restaurant. However, an entrepreneur is about personality reflected in a strong desire to be creative and innovative. The point about employers seeking these same qualities is intended to raise awareness that working to support the entrepreneur personality also helps strengthen the local workforce for competing in developing other sectors of the local economy.


  1. Entrepreneur activity rates by states slide: this slide is intended to help the participants think through a strategic advantage they may have as either being in a state that is focusing on entrepreneurship or in being the lead community in a state that is low in supporting entrepreneurship.



  1. Three types of entrepreneurs slide: this slide introduces the concept that there are different types of entrepreneurs. Slides that follow will define each type.


  1. Lifestyle entrepreneurs slide: lifestyle entrepreneurs are the most common. The blue bars capture the reasons a lifestyle entrepreneur goes into business. The businesses lifestyle entrepreneurs operate are ones that normally provide us daily goods and services. They are normally the store owners we find on Main Street.


  1. Lifestyle entrepreneur slide: this slide provides further definition of a lifestyle entrepreneur. Lifestyle entrepreneurs contribute primarily to the quality of life of the community. They employee fewer people and usually at lower wages and benefits, but provide a number of quality goods and services that makes the community a special place to be.


  1. High growth entrepreneurs slide: high growth entrepreneurs are creating new innovations. Examples would be Microsoft, Google, Yahoo. There new creations add a significant number of jobs to the community at usually higher wages and benefits. Therefore, they significantly increase the local economy through value added processes that produce a product or service.


  1. Baby Einstein slide: this is an example of a high growth entrepreneur. It also drives the point that entrepreneurs find their own financial resources but need technical, administrative and network building assistance.


  1. Serial entrepreneur slide: the final of three entrepreneur types is defined as the serial entrepreneur. The goal of the serial entrepreneur is simply to create new ventures and then sell them. Their motivation is the creative process that creating new ventures brings.


  1. Go Big Network slide: this slide provides an example of a serial entrepreneur. Having them in your community can lead to new companies being formed but managed and owned by other community members. The site can be accessed at gobignetwork.com. This site is often used to provide a link to resources supporting entrepreneurs usually not available within the community.


  1. Supporting entrepreneurs slide: this slides starts to identify what entrepreneurs seek from a community. It is intended to help the learner discover once again how much the local community controls these factors. It should be stressed that interstate highways are a need for those entrepreneurs creating products that need to be shipped by major transport firms.


  1. Being an entrepreneur friendly community slide: this slide introduces the transition to an overview of the course.


  1. Building an entrepreneur friendly community program slide: this slide identifies partners delivering the program and funding the program.


  1. Building an entrepreneur friendly community program slide: the course is intended to help public and private sector local leaders understand the qualities of an entrepreneur friendly community. With understanding comes the opportunity to begin to create or enhance those qualities within their community. Supporting entrepreneurs requires local assets that previously were not seen as important in attracting industrial firms. Therefore, local leaders will need to modify their current programs and adopt new metrics of success to become an entrepreneur friendly community.


  1. Course outline slide: Designed to give an overview of the course and how it is administered. Today’s session was the first in the series. The session was intended to help the participant understand the shift to a knowledge economy and that the driving force of this economy is the entrepreneur. It was also designed to be more instructional then future sessions. Future sessions will have a shorter instructional time followed by an assessment of the local capacity to address the needs of the entrepreneur and ending with building some action steps the community can take to move forward. The session on (date) will cover the various roles of both the public and private sectors as they collaborate to supporting entrepreneurs. (Date) will assess the local capacity to provide telecommunications and other utility support for the entrepreneur. Entrepreneurs must find financial resources from non-traditional sources. These sources and their cost and benefits will be explored. Building supportive networks is critical to supporting entrepreneurs. They are constantly seeking resources throughout the community. The ability of the community to continually assess the needs of entrepreneurs will be covered in the (date) session.


  1. Course outline slide: this slide continues to identify and describe the future sessions. The session on (date) explores the potential of establishing a local incubator to provide collective business services to entrepreneurs. These collective services help the entrepreneur link with other entrepreneurs to share services with each other and to lower costs. We mentioned earlier that entrepreneurs constantly seek resources throughout the community. The (date) session will explore methods to create these informal networks locally and the value of the local community being part of larger regional networks. On (date) we will discover business analysis data that can help the local community determine which high growth entrepreneurs are best targeted for their community.


  1. Course outline slide: this slide continues to identify and describe future sessions. Agriculture is undergoing a basic shift in the use of its products. Historically we think of agriculture providing food. However, today’s technology also places a new value and opportunities for innovation that uses agriculture commodities to also produce products previously produced by other natural resources. The (date) session will discuss the increasing opportunities provided rural communities through ag based entrepreneurs. The last two sessions on (date) and (date) are designed to help the community think strategically about how they can enhance their capacity to be an entrepreneur friendly community. These two sessions will result in prioritizing projects and creating action steps to move the community forward in building an entrepreneur friendly community.


  1. Local contact slide: information should be inserted to identify course contact information.


  1. Web- based course materials: this slide is intended to identify a website where participants can access presentations they missed and reports of class activities during each session. Support is provided for participants to view all the PowerPoint presentations and working summarizes of the sessions. This is done because it is not anticipated all participants will attend every session. However, they may be interested in learning what is happening from the sessions they choose to miss.



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Tags: community overview, the community, curriculum, overview, friendly, developed, uilding, entrepreneur, community