S HARK TANK PROJECT – ENTREPRENEURSHIP ECONOMICS HONORS DUE

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Shark Tank Project

S hark Tank Project – Entrepreneurship

Economics Honors

DUE: April 17^th (Presentations on 04/17 & 04/18)

Task

You will be creating a product and a business proposal as if you were planning to pitch your idea to the entrepreneurs on the TV show, Shark Tank.

As you create your project, think about the episodes of Shark Tank we’ve watched in class. What products did the sharks invest in? Why? What products did the sharks reject?

Procedures and Requirements

You may work individually, or in a group of up to three people.
All groups members must contribute, participate and speak during the presentation.
All group members should dress in professional business attire on their presentation day.
Create a unique product idea (good, service, non-profit, etc.)
Develop a business plan and create an Executive Summary/Marketing Plan that addresses the following:
- What is your company called?
- What is your product called?
- What is your slogan?
- Owners names
- Detailed plan of product/service
- Business logo
- Business philosophy/purpose (Mission Statement)
  - Ex) McDonalds - "To provide the fast food customer food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere."
  - Ex) Courtyard by Marriott - "To provide economy and quality minded travelers with a premier, moderate priced lodging facility which is consistently perceived as clean, comfortable, well-maintained, and attractive, staffed by friendly, attentive and efficient people"
- How much would it cost to manufacture this product?
  - Office space/warehouse/factory rental
  - Utility costs (electricity/water)
  - Product costs
  - Labor
  - Advertising
- How much would you sell you product for? (Would people pay this price? How many buyers do you estimate?)  Be sure this is REALISTIC, research similar markets!
- What do you expect your profits to be?
- Who are your target consumers?
  - Region/state?
  - Age?
  - Gender?
  - Income level/social class?
- Who is your competition, and why are you better than them?
- What startup costs would you incur? (How much money do you want from the sharks, and how much ownership of your company would you be willing to offer?)
- Where do you see your company in ten years? Twenty?
- Why should the sharks invest in your company?
Come up with a creative way to pitch your idea to the sharks (example: commercial, music video/jingle, etc.)

Rubric

Product (30 points)

Unique and creative

Sellable

Executive Summary (30 points)

Answers all posed questions

Presented in an easy to understand way/well-organized

Realistic figures/well-researched

Follows format listed on the Marketing Plan Layout Sheet

Presentation (30 points)

Knowledgeable of product

Poised/confident demeanor

Engaging presentation/creative

Creative

Persuasive

The Sharks’ Scores (10 points)

This score is based on whether or not the sharks wanted to invest in your product

** 5 Bonus Points will be awarded for going above and beyond – be creative! **

Templates and more instructions can be found on my website – please reference these tools and resources in the development of your project.

SWOT (Rough Draft) Analysis Chart for Shark Tank Business Project: The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats.

The SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company or business proposition, or any other idea. Completing a SWOT analysis is very simple, works well as a brainstorming tool. Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports.

Business/Product/Service Name: ______________________________________________________________

Company Mission Statement: _____________________________________________________________________________________________

_____________________________________________________________________________________________

_______________________________________________________________________________________________

Directions: Include AT LEAST FIVE bulleted points for each section

Strengths

Weaknesses

Opportunities

Threats

Goal: _______________________________________________________________________________

Steps to achieve goal (list three): _______________________________________________________

_______________________________________________________

Business Plan Layout

The Business Plan is approximately a five page explanation of your business and its competitive advantage. It should provide a clear description of the industry you are competing in and what sets you apart from your competitors.
Create cover page that has your company’s logo, business partners name, date, class period
Create a Table of Contents that includes the following – be sure to provide accurate page numbers. Use the titles below as subheading within your plan:

Executive Summary (1-2 pages):

i. Business Description

ii. Overview of Business

iii. Legal Form (how ownership is divided)

iv. Mission Statement

v. Management Team

II. Product Description (2-3 pages)

i. Description of Good or service

ii. Needs Met/Problem Addressed

iii. Uniqueness

iv. Barriers & Solution Plan/Market Analysis

v. Market Size and Potential for Growth

vi. Target Market

vii. Competition

III. Marketing (1-2 pages)

i. Plans for reaching goals

ii. Marketing Mix (what approaches will you use)

iv. Price

v. Promotions

Visit: https://www.entrepreneur.com/article/241071 for tips on how to develop your summaries.

Summaries should be free of grammatical mistakes and typos. Be sure to use spellcheck and PROOFREAD. All Executive Summaries should be typed – one printed copy will be submitted for the group.

Include page numbers in the bottom right hand corner.

Include a works cited page and list all references utilized in the development of your company.

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14 NOVEMBER 2005 PATRINA BUCHANAN PROJECT MANAGER INTERNATIONAL

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