SEEKING VARIETY TO OVERCOME SOCIAL EXCLUSION JONATHAN LEVAV (COLUMBIA

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Seeking Variety to Overcome Social Exclusion

Seeking Variety to Overcome Social Exclusion

Jonathan Levav (Columbia University, School of Business)

With the growing popularity of online social networks and wireless technologies, personal social communication has decreased leading Americans to feel increasing social isolation.  We study how social isolation affects decision-making and hypothesize that people who are made to feel socially isolated attempt to assert mastery over their environment through their choices.  Previous research demonstrates that in Western cultures people seek variety as a form of self-expression and to assert themselves in their environment.  Thus, we examine how social isolation leads to variety seeking choices, and how these are moderated and mediated by desire for control and locus of control.



APPLICATION FORM AND GUIDELINES FOR INSTITUTIONS SEEKING TO REGISTER
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Tags: (columbia university,, levav, exclusion, seeking, variety, jonathan, social, overcome, (columbia