UNCONSCIOUS PRIMING BY ILLUSORY FIGURES TOMMASO POSCOLIERO CARLO ALBERTO

13 CORPORATIZING THE UNCONSCIOUS MEMES NEUROMARKETING AND CHRISTOPHER NOLANS
40 DO UNCONSCIOUS EMOTIONS INVOLVE UNCONSCIOUS FEELINGS? (PUBLISHED
41 ZD SUBJECTIVE MEASURES OF UNCONSCIOUS KNOWLEDGE ZOLTÁN DIENES

AH 323 UNCONSCIOUS ATHLETES LABORATORY I PRIMARY SURVEY A
AHA! AND INSIGHT SOLUTIONS INCORPORATING UNCONSCIOUS THOUGHT1 PATTY KUEHN
AM I RACIST EXPLORING UNCONSCIOUS BIASES AND PREJUDICES AMONG

Unconscious priming by illusory figures

Unconscious priming by illusory figures

Tommaso Poscoliero, Carlo Alberto Marzi, Massimo Girelli

Section Physiology, Dept. Neuroscience, University of Verona

Illusory figures, such as Kanizsa squares, might prime real figures also when unconsciously perceived. To test this hypothesis we used a metacontrast masking paradigm where illusory figures were followed by real figures as masks. In Experiment 1 we tested 10 participants in a 2AFC task with illusory squares and diamonds masked by either square or diamond masks leading to congruent and incongruent illusory figure-mask pairings. The task was to discriminate between the two masks and if the unconscious illusory figure primed the mask a congruency effect was expected. This is what we found indicating that the unconscious illusory figure was able to prime the mask form. In Experiment 2 we tested 20 participants in a 2AFC task where we used the same condition as in Experiment 1 plus a no-gestalt control condition in which the prime’s inducers were rotated not to form an illusory figure. A third condition was used to test the strength of the surface vs the perimeter of the illusory figure in priming a form, with a fourth condition as a no-gestalt control (inducers rotated). The results of Experiment 1 were replicated with the congruency effect significantly larger in the gestalt vs no-gestalt conditions and in the illusory surface vs illusory perimeter. Taken together the results indicate that illusory figures can be fully processed also unconsciously and that illusory surfaces are more form-like than illusory perimeters alone.






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Tags: alberto marzi,, illusory, carlo, unconscious, tommaso, figures, priming, alberto, poscoliero